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Auto Ads: Why should boys have all the fun?

Imagine watching an ad for an SUV brand. It starts with the whirring of an engine, the car treading through the bumpy rifts of a picturesque valley in Himachal; captured beautifully through a drone shot. A cool SUV with a sun roof, an immersive audio setup, intuitive temperature control—the features start to get more pronounced. Every other paraphernalia to make the driver look ‘cool and free-spirited’ gradually makes its way into the frame. The SUV accelerates and ends up i...